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Better Information. Better Health.

To comply with my confidentiality agreement and HIPPA regulations, confidential information has been ommited and appropriated. These designs may be reinterpretation of the original.

WebMD wanted to add a feature to its app to personalize it to the user and narrow the deluge of information that is presented to the user at the outset. They wanted to avoid a cumbersome login/account process and rather hoped to give users a reason to keep the app on their phone as testing showed many users would remove the app in favor of simply using google for their information.

My Role

Experience Strategy

  • Project management.
  • UX lead:
    • Producing all major deliverables.
    • Stakeholder presentations.
  • User research
    • Interviews.
    • Analysis & synthesis.
  • Information Architecture
  • UX & UI design
  • Branding development & design.
  • User testing

Scope: 2 weeks

The Problem

Personalize. Engage.

WebMD has a large database of information on its current app but does nothing to personalize the experience to the individual user. This caused many customers to prefer using Google rather than the Mobile App.

WebMD app layers
UX Design Process

Challenges to Opportunities

During Discovery phase the existing competitors were examined for features and given a Heuristic analysis.

Discovery

During Discovery phase the existing competitors were examined for features and given a Heuristic analysis.
Analysis of the surveys and user feedback gave way to Affinity Mapping and a streamlined User Flow.

User Flow

Analysis of the surveys and user feedback gave way to Affinity Mapping and a streamlined User Flow.
Once the persona, problem, and proposed solution were identified, it was time for sketching, prototyping and testing.

Iteration

Once the persona, problem, and proposed solution were identified, it was time for sketching, prototyping and testing.

A/B Testing

The two InVision High Fidelity prototypes were given an A/B testing which resulted in a cleaner design more appropriate for the Google Material Design guidelines.

WebMD-AB-2
WebMD-AB-1

User Feedback

Analysis of the interview feedback led to many common problems and a proposed solution.

Collect the Data

Analysis of the interview feedback led to many common problems and a proposed solution.
Sketching and Paper Prototypes helped to isolate the next steps.

Sketches

Sketching and Paper Prototypes helped to isolate the next steps.
For our Prototype we mapped the user flow for our testing.

Prototype Flow

For our Prototype we mapped the user flow for our testing.